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COURSE CURRICULUM

First Year :

1st Semester : 2nd Semester :

1.Basic Economics

2. Computers in Management

3. Business Communication

4. Business Mathematics and Statistics

5. Principles of Management

6. Financial Accounting & Analysis

7. Marketing Management

8. Human Resource Management

9. Cost &Management Accounting

10. Business Law

11.  Research Methodology

12. Operations Research

13. Organizational Behaviour

14. Strategic Marketing Management

15. Management Information Systems

16. Financial Management

Summer Training (45-60 Days)

Second Year:

 
3rd Semester : 4th Semester :

17. Production and Operations Management

18. Consumer Behavior

19-24.   Electives

25. Business Policy and Strategic Management

26. Corporate Social Responsibility & Ethics

27-30. Electives

Electives :

Finance :

Mass Communication :

  • Security Analysis & Portfolio Mgmt.
  • International Financial Management
  • Corporate Restructuring & Valuation
  • Financial Services
  • Working Capital Management
  • Financial Derivatives
  • Personal Finance
  • Introduction to Journalism and Mass Communication
  • Media Industries and Professions
  • Media & Communication & Technologies
  • Language Skills and Translation.
  • Public Relations and Corporate Communication
  • Newspaper and Magazine Journalism
  • Media Markets and Research Methods.
  • Radio and TV Journalism
  • Radio and TV Programming
  • Online Journalism and Mobile News
  • Media Economics & Media Management
  • International Business
  • International Business Logistics
  • International Marketing
  • International Trade Operations
  • Culture & Business Practices
  • Strategic Analysis & Decision Making
  • International Trade

Information Technology:

  • Digital Media Publishing
  • Information Technology Needs & Assessment Management
  • Internet & Web Application
  • Enterprise Resource Planning
  • E-commerce

Operations Management

  • Quality Control
  • Decision Analysis
  • Supply Chain Planning
  • Logistics & Network Programming
  • Manufacturing Systems Analysis

Marketing :

  • Sales Management
  • Advertising Management
  • Product & Brand Management
  • Distribution & Logistics Management
  • Services Marketing
  • Retail Marketing
  • Industrial Marketing

Human Resource Management :

  • Training & Development
  • Mgmt. of Compensation & Benefits
  • Human Resource Planning & Audit
  • Labour Laws & Industrial Relations
  • Building Learning Organization
  • Current Trends in Human Resource Mgmt.

Retail Management :

  • Introduction to Retail
  • Buying & Merchandising
  • Store Operations Management
  • IT in Retail
  • Inventory Management
  • Retail Strategy
  • SCM and Warehousing
  • Store Design
  • Mall Management
  • Trends in Global Retail
  • Store Event & Promotions
  • Category Mgmt. & Private Labels
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